Dream Crew™ member,
Beverley Siri, is the owner and designer for
Beverley E. Siri, Inc. (simply known in the industry as
Siri), based out of San Francisco, CA. She is also
Southern California Dream Wedding Giveaway's official mothers' clothier. She will be providing gorgeous gowns for our Dream Couple's™ mothers.
Siri began in 1988 in her North Beach area apartment in San Francisco where each room became a different department: design room in the kitchen, cutting room in the second bedroom, shipping in the living room, and all the fabric was stored in the hallway. After five years, she moved her company into an 8,000 square foot South of Market, turn of the century, old utilities warehouse with trumpet vines climbing over the brick walls. Many themed parties showcasing the collections were enjoyed by San Francisco socials.
Siri is now located in the Apparel Triangle where the wonderful
Siri boutique can also be found.
The creation of clothing has been a part of
Beverley Siri since her teens. Her creative interest for apparel intertwined with her structured business instincts continued through college where she earned her Bachelors of Science in Business Administration, Marketing and a minor degree in Clothing and Textiles.
Beverley’s professional introduction into the fashion business began with five years at Esprit de Corp where she learned many aspects of the business and managed the production for one of their divisions. After having the insight of this hands-on experience, Beverley decided to pursue her long-time goal of living in Italy. She had a relentless curiosity about the country as a fashion center and being of Italian decent, always desired to really know her family there. She became acquainted with the Italian fashion industry while working for two manufacturing companies and ultimately worked with a premiere fabric designer, Luisa Cevese, who specialized in very modern hand-woven fabrics. These special fabrics along with her own sense of color and texture inspired Beverley to move back to her native San Francisco to start her own apparel company.
In 1998, the
Siri dresses began to be selected from boutiques by bridesmaids who didn’t want to “look like a bridesmaid”.
Since then,
Siri has very successfully designed and become known for bridesmaid dresses all around the country.
They are recognized as the first in the industry to make short dresses so popular for bridesmaids.
It started with the classic
Hepburn dress, taken from the special occasion line; then came the
Strapless Hepburn, a strapless tea-length sheath with a bow-sash at the waist; then followed their
Tiffany Breakfast dress, a strapless, below-the-knee A-line with a bow-sash at the waist…now a style shown by many bridesmaid companies. Ultimately,
Siri has become known for truly wear-again, fashionable bridesmaid dresses.
Her designs have graced the halls of some legendary department stores as Henri Bendel, I Magnin, Neiman Marcus, Saks Fifth Avenue, and Nordstroms.
In 1999, Beverley was married wearing one of her own classic understated wedding gowns aptly named
June Bride and paired it with her grandmother’s 1932 restored chapel length tulle and alencion lace veil, truly reflecting her classic blend of tradition and innovation.
Today,
Siri continues to design special occasion and wedding dresses sold in finer boutiques and premier bridal salons throughout the
United States and
Canada. The entire collection can be found at the
Siri Boutique, located since 1994 in front of the manufacturing facility.
Siri is proud that all of its production is made in their
San Francisco, California, factory.
Since its inception,
Siri continues to bring to fashion distinct textures,
stunning colors, outstanding quality and always in a modern yet classic style.
Beverley and
Siri was invited to be a part of the
Southern California Dream Wedding Giveaway Dream Crew™ because of her beautiful gowns and her way of single handily transforming the mother of the bride and groom dresses in the wedding community. She is known for her truly classic silhouettes and for her wonderful array of special occasion gowns for the entire bridal party! We are so excited to have her on board.
Please welcome
Beverley Siri of
Siri to the
Southern California Dream Wedding Giveaway Dream Crew™.
The Southern California Dream Wedding Giveaway is excited to announce that legendary bridal gown company, Watters, is our official Dream Brides'™ wedding gown designer and one of our fabulous Dream Sponsors™.
Dream Sponsor™, 
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